Butterfields Candies case study
About Butterfields Candies
Butterfields is a family-owned hard candy maker in Nashville, North Carolina, making candy by hand in copper kettles since 1924. It's best known for Peach Buds, its original peach and coconut candy, plus a whole line of fruit-flavored Buds, sold in bags, tins, and gift boxes.
The Challenge
Butterfields had a product people liked, obvious gifting appeal, and real nostalgia behind it. What it needed was a more dependable system for growth: steadier acquisition, creative that held up in Meta, a site that converted, and email that supported the ads instead of running in its own lane.
The Strategy
Made Meta Ads the main acquisition channel and scaled it steadily
Used influencer creative so the ads felt like a person, not a brand
Brought on a dedicated email team and managed the program
Kept email pointed at the same goals as acquisition and retention
Sharpened the messaging around nostalgia, flavor, and gifting
Kept testing creative and conversion, month after month
Annual Revenue
Crossed seven-figure revenue in year one
Site Sessions
Driven by steady Meta Ads scaling
Conversion Rate
Nearly 4% CVR across 36K+ orders
What Made The Difference
Influencer creative kept the account fed
Creator content gave us a steady stream of ads that felt natural. That's what kept the account from stalling out creatively, which is usually what caps scaling on Meta.
We built and led the email team
We brought on a dedicated email team and managed them. We set the strategy, and every send worked with the ads to hit the same goals.
No single silver bullet
Nothing here was one big lever. Acquisition got more consistent, creative got better, the site converted more, and email kept up as the brand scaled. Seven figures in year one.