Creator-driven growth for TikTok Shop.
Your shop, your affiliate program, and your TikTok ads, run as one system. We manage $1M+ a month in GMV across brands.
Or work out what you'd keep per orderShop GMV, month over month
Creators actively selling
▲ 355%
GMV Max return on boosted content
Of GMV driven by affiliate video
of 25–44s go on to purchase a product they first heard about on the platform.
go looking for more information about it afterwards.
Most shops are automated, not managed.
Spray and pray, forever
Duplicate segments send the same message round after round, and reply rate falls every time because nobody learns anything from the last round.
No creator tiering
Invites go out untiered, so thousands land on creators doing under $5K in GMV.
Ads built wrong
Ad groups scattered across the account, no Shop integration, nothing pointed at a Shop objective.
Where every shop leaks.
| Stage | Creators | Conversion |
|---|---|---|
| Contacted | 31,174 | — |
| Asked for a sample | 1,262 | 4.0% |
| Got the product | 559 | 44.3% |
| Posted content | 432 | 77.3% |
| Drove sales | 106 | 24.5% |
Live shop · 30 days
Fix the 4%
Tier creators by GMV before inviting them, rewrite the message when a round underperforms, and use email, where almost nobody else is competing.
Fix the gap to shipped
Triage requests against creator quality, then chase your ops team daily so approvals don't sit.
Fix the 24.5%
Briefs with your live top hooks and USPs, a community channel that gets replies, and flat-rate deals for the creators who convert.
What you actually get
Shop performance
- Promo calendar, launches, and seasonal pushes
- Merchandising and listing fixes
- Continuous performance monitoring
Affiliate program
- Commission strategy across Open and Target plans
- Daily outreach, onboarding, and content guidance
- Inbound replies handled every business day
- Sample requests coordinated with your team
TikTok ads
- Account structure rebuild and campaign launch
- Shop GMV Max across in-feed and the Shop tab
- Weekly spark ad cadence off winning creator posts
- Scaling decisions made on ROAS, not on views
Service & support
- Reachable through the month, not just at reporting time
- Custom shop reporting built to your outline
- Workflow and automation upkeep, reviewed monthly
We know who sells before we ask.
Creator Finder ranks every creator in a niche by the revenue their videos actually drove, market-wide. Point it at a competitor and you get their roster.
| Creator | Followers | Niche GMV | Videos | Avg views | Selling for |
|---|---|---|---|---|---|
| @kajsa.ziebell | 77.3K | $131,103 | 3 | 2.2M | Dr.Melaxin |
| @ttrdfinds | 19.1K | $91,378 | 1 | 9.8M | PHOFAY-Skin Care |
| @lorilee2026 | 7.8K | $75,616 | 2 | 1.2M | M3 Naturals |
| @lifesimplified1 | 62.3K | $67,136 | 2 | 459.3K | Peter Thomas Roth |
| @natashanaklitskaya | 7.8K | $55,584 | 1 | 124.9K | UlikeGlobal |
| @stacy350782 | 110.6K | $53,014 | 4 | 392.4K | Medicube |
Follower count doesn't predict revenue: @lorilee2026 at 7.8K followers drove $75,616, while @stacy350782 at 110.6K drove $53,014.
One screen, updated daily.
Built to your outline, not exported from Seller Center. Open it any day of the month.
- Shop GMV, affiliate GMV, and orders in one view
- GMV Max spend and return tracked against revenue
- Creator concentration, so you see the risk early
GMV is gross. TikTok Shop doesn't show refunds, so we label it that way on the dashboard.
Shop GMV
▲ 525.7%
Affiliate GMV
▲ 552.9%
Orders
▲ 518.4%
GMV Max ROAS
Active selling creators
▲ 354.7%
Top-5 creator share, concentration risk
Ads wired into the Shop
Structure first
Consolidate the scattered ad groups so the algorithm gets enough signal in one place. On a stalled account this alone is usually the unlock.
Shop GMV Max
Run it as its own campaign objective, not bolted onto a traffic campaign.
Spark cadence
10+ new spark ads a week, so nothing sits stale. Paid creative and organic reach lift each other.
Every placement
Bid in-feed and on the Shop tab. The Shop tab is its own placement, and it's where people are closest to buying.
| Creator | Views | Revenue | ROAS | Our call |
|---|---|---|---|---|
| @arabspeechie | 34,907 | $1,959 | 20.6× | ▲ Scale hard |
| @cocinaconbrian | 394,810 | $18,216 | 1.7× | ▶ Keep, cap budget |
| @gladysbello0 | 40,118 | $1,765 | 1.7× | ▶ Keep, cap budget |
| @speakenglishandcreole | 31,226 | $1,173 | 0.0× | ■ Organic only |
The 34.9K-view video returned 20.6×. The 394.8K-view video returned 1.7×. Scale on views and you scale the wrong one.
Where most agencies stop
Email the creators
DM inboxes are saturated; the email addresses are already in the platform and almost nobody uses them.
Brief in their language
Whatever language a creator posts in is the language they get briefed in.
A community you own
One channel for your top affiliates, admin in your name so it survives us.
Tier the commissions
Tiered rates plus flat-rate deals for creators who convert.
Sell the restock
A re-engagement flow in Seller Center so out-of-stock customers hear the moment it returns.
Reuse what wins
Usage rights negotiated up front, so a winning creator video also runs on Meta and on your Amazon listings.
Arthur Falcone
Founder
Owns your P&L: what we spend, what it returned, and what changes next month. One person on the hook, start to finish.
Operators, not junior account managers
Most agencies put juniors on your account by day two and let automation run unattended. Three people work your account here, and every one of them has done this before.
Strategy
Commission structure, the promo and launch calendar, and where the shop goes next.
Runs the affiliate roster behind $1M+ a month in managed GMV.
Influencer relations
Recruits, briefs, and keeps creators. Reads every reply and decides who is worth a deal.
Automation gets you reach. A real relationship gets you the second post.
Media buying
Account structure, creative testing cadence, and scaling decisions made on ROAS.
Rebuilt a stalled beauty account from 0.3× to 2.8× ROAS.
Let's talk.
Send us your shop and we'll audit it: creator mix, outreach quality, commission structure, and where the GMV is leaking. You get the findings either way.
Get Your Free TikTok Shop Audit