Get Your Growth System Checklist

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    Growth System
    Checklist.

    A quick self-audit for Meta Ads and TikTok Shop: is your marketing a real system or just a pile of tactics?

    Go through each section below and check off the items that describe your current state. Click the info icons for more detail on each item. Your score in each area will show you exactly where your growth system is strong and where it's fragile.

    Back to Home
    0/7
    At Risk
    REVIEW
    0/7
    At Risk
    INSTALL
    0/7
    At Risk
    DEPLOY
    0/7
    At Risk
    EVALUATE
    You know the unit economics on your core products
    You know your profitable CAC across channels
    You trust your first-party tracking
    You understand funnel conversion rates and benchmarks
    You have documented customer acquisition and retention costs
    You know which traffic sources are actually profitable to scale
    You know who your best customers are

    You checked 0 of 7 items

    You ship multiple creative tests every week
    You have clear offer structures with systematic testing
    Your tracking captures repeat purchases and customer LTV
    You know which creative goes to which audience
    Every channel has a written list of what you're testing next
    You have creative review and approval processes
    You're running structured landing page tests

    You checked 0 of 7 items

    You have clear scaling rules for profitable campaigns
    You have documented kill rules to stop underperforming spend
    You test new channels and audience segments systematically
    You have creative testing schedules locked in
    You run profit-focused tests, not vanity metric tests
    Big changes have a rollback plan before they go live
    You have a framework for testing new offers or products

    You checked 0 of 7 items

    You do weekly profit and payback reviews
    You compare actual results against forecasts
    You document learnings and failures, not just wins
    You share performance insights across your whole team
    You adjust strategy based on profit data, not just metrics
    You can see total spend and total profit across every channel
    Your founder gets one simple summary weekly, tied to profit

    You checked 0 of 7 items

    Your Biggest Gap

    You're weakest in REVIEW, INSTALL, DEPLOY, EVALUATE. Multiple gaps make it hard to scale consistently.

    This is exactly what we dig into on a Growth Working Session. We start from your checklist results, get specific about the gaps, and lay out what it takes to turn scattered tactics into a real system.