Health & Wellness Brand
About the Brand
A health and wellness brand selling on TikTok Shop, with an affiliate creator program behind it. The client stays unnamed, so we're keeping the details general.
The Challenge
This health & wellness brand needed a plan for one of TikTok's biggest platform sale events. It's a narrow window where Shop GMV either compounds fast or stalls, and where betting the whole thing on one lever is its own risk.
The Strategy
Scaled Shop GMV Max daily spend through the event as demand built
Bid in-feed and on the Shop tab so the brand had presence everywhere shoppers were looking
Ran the affiliate program driving Shop visibility and sales
Tracked affiliate concentration and worked it down over time
Shop GMV
In 10 days, during one of TikTok's big platform sale events
Shop Revenue
Period over period
GMV Max Spend
Peak spend during the event
Revenue From Affiliates
Three affiliates alone drove 45% of everything sold. That's concentration we track and work down over time.